the SIGNAL story

When Brendan first met Rebecca, he was quite obsessed with coffee. He drank many espressos daily, each with several shots of espresso, multiplied by as many times a day as he could get to the local coffee shop in Albuquerque, NM. As a freelance journalist, this was many.

There were twenty years between, during which Rebecca lived in NYC and Cape Cod, and Brendan moved to the San Francisco Bay Area, where he remained. When they met once again, one of her first enquiries was to ask if he was still as obsessed with coffee. The answer, unequivocally, was YES.

What started as a foray into home roasting became SIGNAL, and quickly.

It turns out that roasting coffee is the perfect medium for this person of many eclectic interests, a love of relentless research and a deep passion for coffee to thrive and create something great.

With Rebecca's eye for aesthetic and design, cultivated during her long career as a portrait photographer, and Brendan's strong creative edge, SIGNAL reflects both our shared interests and love of community.

Our SIGNAL Coffee Roasters brand has grown from this
humble beginning into what it is today, a beloved ritual with now six
current varietal offerings, something for everyone to enjoy.

  • we believe

    In coffee that is delicious, easy-to-love, satisfying, and uncompromising.

  • we roast

    Exceptional single-origin and carefully curated blends from ethical sources.

  • we deliver

    Within days of the roast, anywhere, to ensure maximum quality.